Fred Olsen ships have been operating for more than 150 years in one form or another. And it's no wonder that only the oldest cruise line owners have managed to stick around and stay in business. They know that while gimmicks and the latest entertainment crazes can help attract customers in the short term, building up brand value over the course of many years, closer to two centuries than a hundred years, is more important. It's the lessons learned about giving the customer exactly what they want and being the defining name in cruise luxury.
With four cruise ships, Fred Olsen cruises offer quite a small fleet, but the streamlined shape has allowed them to carve the field open, keep things smart and formal. The ships actually try to have the feel of an English or Scottish country house on the inside, and most of the ships are named after country houses. The ships are primarily targeted at slightly older people. The dining areas are more formal than cruisers may be familiar with on other cruise liners, but that's just the way things work.
Since 1966 the Fred Oslen line has been in the cruise business. They have made every single effort to make the cruise liners as warm and hospitable as possible. Rather than pandering to the American idea of glitz and glamor they do better at keeping it traditional, and that seems to keep the customers coming back. If you've been on a cruise and really enjoyed the atmosphere but concluded that actually you want the small experience on a smaller scale and made to be more homely, and less like Las Vegas, then you might be surprised to find that Fred Olsen cruises offer exactly that.
The small size of the ships makes them agile for every kind of voyage, whether it's from the ports in the U.K. that they call home to Norway, or whether it's a trip around the world to the island of the South Pacific, the small size of the Fred Olsen vessels makes it much easy to move the ships around areas where other cruise ships simply can't go. And you should expect that Fred Olsen cruises will look after you during your stay, with the staff endeavouring to learn your name to the dance hosts who will be able to dance with any singles. Fred Olsen cruises keep it simple, smart, and honest.